创建品牌视觉识别系统（吾悦品牌视觉识别系统）

Wuyue采用与“吾悦”直接关联的“Wuyue”拼音作为英文字表，“e”小写，更具有时尚灵动的创新气息，同时“e”代表“enjoy”（悦），强调吾悦与消费者、商户之间的情感联系，提炼五种色彩分别代表“未来”、“创新”、“人本”、“精品”、“体验”五大核心“悦”价值，丰富明快的色彩表现，彰显吾悦的商业活力与精彩。

Wuyue is the Chinese pinyin of “Wuyue”, with a lowercase “e”, which is more fashionable and innovative. The letter “e” stands for “enjoyment”, emphasizing the emotional connection between Wuyue and consumers and merchants. The five colors are to respectively represent the five core “Yue” values including “future”, “innovation”, “humanism”, “high quality” and “experiences”. The lively colors show the business vitality and splendor.